Good news for selfie lovers.

Marbella is gearing up to give its already stunning look an extra boost. The town’s tourism board is cooking up a new initiative that feels tailor-made for the digital age: designated Instagram Corners sprinkled throughout the city. Think of them as purpose-built photo gems spots where locals and visitors can snap, share, and show off Marbella’s best side without even trying.
Now, Marbella isn’t exactly hurting for good views. Between the Mediterranean coastline, the whitewashed architecture, the luxurious marina, and the Old Town’s timeless charm, the place is basically one giant postcard. But the idea here isn’t just to rely on what's already beautiful. These Instagram Corners will curate the magic eye-catching backdrops, creative installations, and even subtle city branding so every frame tells a little story.
The final designs are still under wraps, but word around town is that officials are scouting everything from breezy coastal viewpoints to tucked-away Old Town corners and even bold, modern art structures. The aim? To showcase the many faces of Marbella, whether it’s sun-soaked beaches, bougainvillaea-lined cobblestone streets, or that unmistakable glitz the city is known for.
And there’s a clever business angle, too. More people searching out these photogenic spots will mean more footfall for nearby cafés, boutiques, and restaurants. Some corners might even feature collaborations with local artists, which is a smart move, because it keeps the vibe authentically “Marbella” rather than looking like some off-the-shelf tourist gimmick.
Let’s be real: social media runs the tourism world these days. Marbella’s government knows that a single striking photo can travel faster than any brochure ever did. By providing visitors with iconic, ready-to-share visuals, the town is positioning itself to attract younger, image-driven travellers who tend to plan trips using Instagram and TikTok as their guidebooks.
If all goes according to plan, these Instagram Corners could easily become part of Marbella’s identity, a blend of creativity, beauty, and modern tourism strategy. For now, we will just have to wait and see how the city will mix innovation with the irresistible charm that already makes it one of Spain’s most beloved coastal destinations.